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Be aware that shrewd retailers will price items in very strategic ways to take advantage of human nature. For example a retailer with three similar products might price one higher in order to make the other two look like a better deal. for many people three similar items for $41, $29 , & $27 would unconciously cause them to gravitate toward the $29 item because it seems so  much like a better deal and yet it seems a bit better than the $27 dollar option simply because it costs more. The $42 product may not be significantly better--just a distraction to help make the $29 seem like smaller amount. Being aware of this can help you better pick products based on their characteristics and your needs--not a retailers attempts to manipulate you.