Price Perception

Be aware that shrewd retailers will price items in very strategic ways to take advantage of human nature.  For example a retailer with three similar products might price one higher in order to make the other two look like a better deal.

For many people three similar items for $41, $29, & $27 would unconciously cause them to gravitate toward the $29 item because it seems so much like  a better deal and yet it seems a bit better than the $27 dollar option simply because it costs more.  The $42 product may not be significantly better–just a distraction to help make the $29 seem like smaller amount.

Being aware of this can help you better pick products based on their characteristics and your needs–not a retailers attempts to manipulate you.

Related posts:

1. Recession Bargains